Research & Analytics
Realtime Research
The smartest, fastest, and most accurate way
to generate the data you need.
Realtime Research featured in
We use Realtime Research – which relies on voluntary participation – to reduce bias and give you the most accurate results.
The Campaign Insights Advantage
Most market research tools tap into smaller audience groups at higher costs, so you’re left with imperfect, expensive data.
- We generate thousands of responses every day at a fraction of the cost.
- You don’t have to wait for campaigns to complete to review your results.
- Our premium targeting allows you to gather the data you need to create relevant ads and content.
- Our white label offering lets you customize the survey experience to fit with your brand.
Market Analysis
Transform audience insights into a competitive advantage through our real-time research platform and advanced analytics tools. We dive deep into your target market’s behaviors, preferences, and media consumption patterns to inform smarter campaign decisions. By combining enterprise-level research capabilities with agile measurement solutions, we help brands and agencies understand not just who their audience is, but how to reach them most effectively across search, social and programmatic channels.
Data-Driven Creative Testing
Data-Driven Creative Testing is a methodical approach to optimizing advertising creative performance through systematic analysis and continuous improvement. By combining advanced analytics with controlled testing environments, this process enables marketers to make informed decisions about creative elements based on real performance data rather than assumptions. The methodology involves establishing clear testing frameworks, implementing controlled experiments, and utilizing sophisticated analytics to measure impact across various audience segments. This scientific approach to creative optimization ensures that every design decision, from visual elements to messaging, is backed by concrete performance data, ultimately leading to more effective campaigns and better ROI for advertising spend.
Audience Segmentation
Audience Segmentation is a sophisticated data-driven strategy that divides your target market into distinct, actionable groups based on shared characteristics, behaviors, and preferences. By leveraging advanced analytics and first-party data, we identify and create detailed audience profiles that enable precise targeting and personalized messaging across all digital channels. This strategic approach allows brands to optimize their marketing spend by delivering the right message to the right audience at the right time, ultimately driving higher engagement rates and better ROI. Our segmentation methodology combines traditional demographic data with real-time behavioral insights, enabling smaller brands to achieve the same level of targeting precision typically reserved for larger enterprises, but without the enterprise-level complexity or cost.
Brand Impact Analytics
Campaign Insights Measurement
Measure the effectiveness of your media in a more cost effective manor by utilizing Campaign Insights’ Measurement capabilities.
Metrics
- Brand Awareness
- Ad Recall
- Message Association
- Brand Favorability
- Purchase Intent
- Attribute Agreement
Political Polling & Insights
Realtime Polling
The fastest, most accurate polling.
- Scalability – Generate thousands of responses per day.
- Actionable Insights – Create more relevant ad experiences with premium targeting.
Completely customizable – Ability to white label.
Highly Accurate – Less bias because responses are voluntary and anonymous.
Using Realtime Polling to minimize bias.
Unlike traditional polling methods, Realtime Polling relies on voluntary participation, which leads to less biased responses and far more accurate results.
Pulse Polling
Real-Time Insights That Power Smarter Campaigns
Win the Moment. Stay Ahead of the Curve. Understand Voters in Real Time.
Pulse Polling is our proprietary real-time research solution that continuously surveys voters across the country to understand how they feel about pressing political topics, government performance, and societal issues. This constant pulse on public sentiment enables campaigns to adapt with precision and confidence.
- Continuous Polling: Always-on data collection across demographically representative samples.
- Dynamic Topic Coverage: Real-time sentiment tracking on key issues, policies, and political figures.
- Audience Insights: Understand how different segments of the population (age, gender, region, party affiliation) are shifting in opinion.
- Feedback Loop: Results are immediately fed into our media planning system to optimize message placement and targeting.