CPG Brand Study
Overview
Campaign Insights launched a custom brand study that measured purchase consideration and awareness in two markets.
- We launched our Real-time Research survey in the CPG clients growth market and core market.
- After enough people responded to our surveys we launched digital ad campaigns for three months.
- Once enough people were exposed to the ads, we then reactivated our Real-time Research survey.
- We saw brand awareness and purchase intent increase in both markets.
Results
229%
Consideration and Purchase behavior increased
113%
Brand Awareness increased against competitors
