CBD Brand
Objective
- Raise awareness of the product through site visits and acquire new customers
- Retarget existing customers to increase product conversions
Challenges
- Low brand awareness and product recognition
- Difficulty in executing CBD content across paid media platforms due to policy restrictions
Results
$12.03
Cost Per Acquisition
$8.26
Return on Ad Spend
In leveraging access to a prominent media platform we were able to run advertisements for the CBD products that would otherwise be restricted through other providers.
We were able to target audiences based on their interests in the product by leveraging 3rd party data segments.
- Some of these tactics included targeting behavioral characteristics, purchase receipt history and keyword search history.
The campaign engagement surpassed our expectations and the CPA was significantly lower than projected benchmarks.